Images of Women in Media


Mass media plays a key role in manufacturing people’s way of thinking. In particular, television, advertisements, magazines and Internet present images of the ideal woman prompting a number of people to conform to the outlined standards.

This paper explores the connection between advertised media images of women and reality.

The paper examines related Internet resources such as popular culture magazines and encyclopedias. Also, interviews are used as a way to have a thorough insight into the topic of research. All related resources are presented to fully understand how far stereotypes agree with the true life. The obtained results show the subject in a more realistic light and that one should not chase illusive perfection.

Every day mass media presents many women. They are movie stars, fashion models, TV hostesses. All they seem flawless – look stylish, have a perfect hairdo, glamorous make-up, classy garments, gleeful mood and crowds of fans. All these things contribute to image of unclouded life and success, the things an ordinary individual cannot reach. These images are actively promoted by media and the average person holds an opinion that each day is a bright gala occasion for these people. Large portions of the population are modeling behavior after advertisements and reality television. However, do all these mass media portrayals match real women’s personalities?

In this work we are going to examine the real world of famous women and see if there is any difference between their experiences and stereotypes introduced by media and reality.
To be able to answer this question it is important to highlight the meaning of the word “stereotype”. Merriam-Webster Dictionary defines stereotype to be “something conforming to a fixed or general pattern; especially : a standardized mental picture that is held in common by members of a group and that represents an oversimplified opinion, prejudiced attitude, or uncritical judgment”. So, there are general pictures of women, and though they are oversimplified to some extent, they are held as fixed patterns.

First stereotype that stirs minds of many women is absolutely perfect natural look. The reality is a team of stylists work on the image – it includes not only hairstyle, make-up and clothes, but also motions: turning of head, position of hands and legs, and posture. A number of famous models and actresses have problems with their skin. Majority of famous beauties have changed the shape of their noses and lips through cosmetic surgery. Also, wrinkle-free young faces are predominantly the result of decorative medical operations.

Second stereotype – every door is opened, every situation is resolved just because the woman is famous and beautiful. In real life every successful step is the outcome of great efforts. And there is always competition and stress. A number of famous and seemingly successful women, which are icons of their epochs, passed away early because of drugs and antidepressants they took to cope with disappointment and frustration.

Third stereotype is masses of money can crack any problem. The reality is money cannot buy everything. For example, a relationship with your marriage partner, children, parents and other people. Famous women are normal people and have the same feelings and emotions. Often they struggle for their happy private life. Besides that, famous and seemingly wealthy people often have great debts.

The images of women constructed by mass media – television, newspapers, magazines, Internet and advertisements are more like the ideal characters. They have become stereotypes, which help media to shape the average women’s sense on what they should be. So, despite the physical, emotional, and spiritual obstacles in the quest to achieve idealized beauty and success women continue to chase these things. However, one can see that there are no ideal women. What should be appreciated are special personal details that make a person unique. Life without any stereotypes is a free and meaningful life.


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Lewis, J.J. (n.d.). Marilyn Monroe Biography. Retrieved March 11, 2013, from

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