How to Write an Informative Presentation

An informative presentation is designed to convey knowledge and understanding. The person who delivers the presentation offers useful, interesting, and unique information about a topic of interest to an audience. It is important to remember that an informative presentation must offer only facts, not opinions or personal points of view. Four commonly used informative presentations are:

  1. Object (anything that is visible and stable in form).
  2. Process (a systematic series of actions that lead to a specific result or product).
  3. Concept (an idea, belief, theory, notion, principle, or the like).
  4. Event (anything that happens or is regarded as happening).


  • Do research before selecting the topic you will present.
  • Personalize your ideas.
  • Create a natural flow from one point to the next.
  • Add some humor such as jokes or anecdotes to keep your audience’s attention.
  • Help your listeners relate to the subject matter of the presentation.
  • Do not assume the audience knows details about the topic.
  • Avoid the excessive use specific terminology or jargon.
  • Avoid abstractions by is using description and comparison.

Guidelines – How to Write an Informative Presentation

    1. Choose the topic, unless it was given to you. Remember, informative presentations simply inform people. Pick a topic that will be interesting to you and overall to your audience. Be careful not to choose a topic that will require you to base a presentation on your opinion; that is a persuasive presentation.
    2. Understand your intended audience. The style and topic of your presentation is dependent on the age and skills of the audience members you are addressing. Customize your presentation to a level that your audience will understand and find useful. It is a good idea to assume they know little about your topic.
    3. Narrow your topic to a scope that can be handled within the confines of a presentation. It is easier to address a narrowed topic with a main point rather than a broad topic that covers a variety of information.
    4. Develop your thesis statement. This is the main point of your presentation, and defines your topic. For example you might say, “I am going to explain how to take apart a photo-camera.”
    5. Conduct research. The main rule of writing an informative presentation is to know your subject. Take notes as you go and use reliable sources.
    6. Write an introduction. The introduction should let the audience know the purpose of your presentation. It should also grab their attention.
    7. Brainstorm for ideas to add to the body of the presentation. Make it interesting and informative by expanding your key points.
    8. Have at least three key points for your presentation. Organize your presentation by chronological order, topic order, or spatial order.
    9. Write a conclusion. The conclusion should quickly summarize the main points of your presentation. Make it as memorable as your introduction.
    10. Use a conversational tone when writing your presentation. This will help to keep the audience engaged and will prevent you from sounding dry or boring.

Your informative presentation must engage the audience and help them to enjoy listening to you. Be sure that the purpose of your informative presentation is to teach the audience something. Engage your audience by asking them questions.

There are several challenges to address in becoming an effective informative speaker. They include avoiding persuasion, avoiding information overload, and engaging your audience. If you have difficulties with writing an informative presentation, we suggest that you view examples that we have provided on our website.

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